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Freelance Engagement, AOL
In 2005, Kristi Anderson joined AOL’s Weblogs, Inc. as a freelance writer for its health-focused blogs. She moved into a fulltime editorial programming role in 2007, and went on to help shape, launch and lead AOL’s That’sFit.com, GreenDaily.com and other lifestyle sites’ content strategy and offerings.
With AOL’s integration of the Weblogs lifestyle sites with its Living brands in 2008, Kristi joined the effort as the newly integrated sites’ first managing editor, where she stayed until late 2009. At that time, she was invited to join the beta launch team for AOL’s new crowd-sourced publishing platform, Seed.com, where she helped establish the contributor community and related operational initiatives. From Seed, she launched the company’s first freelancer content compliance program, managing all contracting, onboarding, payment and engagement aspects of AOL’s freelancer community.
Kristi now serves as the owner of AOL’s freelancer engagement program within the company’s HR/Talent Acquisition group. Her passion point lies in the intriguing intersection of people and processes, especially in the areas of organizational development, corporate transition, contingent labor engagement issues, and new project launches.
She received her B.A. in Journalism and Public Relations from the University of Texas at Austin. A native Texan, she transplanted to the Pacific Northwest 13 years ago, which is how long it's taken her to learn how to distinguish (and enjoy) a good cup of coffee and not carry an umbrella when it rains. She lives on an island in the Puget Sound with her small son Jonah, two cats, and five chickens.
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