Michal Clements

Michal Clements is the Author of Tuning into Mom: Understanding America’s Most Powerful Consumer, and a Principal at The Cambridge Group. Michal develops winning growth strategies and detailed go to market action plans for some of the world’s outstanding organizations including McDonald’s, ConAgra, McCain, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School. Michal’s work developing growth strategy, positioning, innovation and brand equity guidelines spans both business-to-business and business-to consumer brands. Michal is also the proud parent of two young adults.