Neg Norton

Neg Norton is President of the Local Search Association (LSA), a more than 40-year-old not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. With more than 20 years of experience in helping connect businesses with local consumers, Neg’s background includes positions at Loyaltyworks, Telephia, the Yellow Pages Publishers Association (YPPA), NYNEX Information Resources and Bell Atlantic Directory Services. LSA has about 300 members in roughly 20 countries and the Association helps these members realize the power of local and location-based marketing through conferences, consulting, insights, advocacy and more.