Tap here to turn on desktop notifications to get the news sent straight to you.
Image and reputation specialist, crisis management expert, media expert, entrepreneur and author.
Are we there yet? Perception is reality. From wise wordsmithing to twisted tongues and the unspoken word, language is both the cannabis industry’s ally and Achilles’ heel. In her columns, Johnston interprets the language and expression of leaders, brands, and policy makers as they attempt to take an entire industry from darkness to light.