Robert S. Hull

Founder and Chairman, Adaptive Insights

Rob has more than 20 years of executive and financial management experience and a solid track record of building market-leading venture-backed businesses and high performing teams. Drawing on his own experiences as CFO, Rob founded Adaptive Planning, now Adaptive Insights, with a vision of providing CFOs with an easy to use SaaS-based solution for corporate performance management. He has since helped grow Adaptive Insights to become the leading cloud budgeting, forecasting, planning, and analytics company with more than 2000 customers in 85 countries and the highest rated customer experience by multiple industry analysts.

Prior to founding Adaptive Insights, Rob served as CEO of ChemTracker and as CFO for a number of market-leading software companies, including LoopNet and Risk Management Solutions. Rob raised over $100M in equity and debt capital for his companies and has completed several successful M&A transactions. Rob has been an active part of SaaS-based companies for the nearly 15 years and is a frequent speaker on corporate performance management, entrepreneurship, and SaaS. Prior to his financial management roles, Rob was a consultant for Booz, Allen & Hamilton.

Rob has a BA in Economics from Stanford University.