Sally Horchow

SALLY HORCHOW is a lifestyle expert, journalist, on-air personality, celebrated L.A. hostess, and co-author (with her father, Roger Horchow) of The Art of Friendship: 70 Simple Rules for Making Meaningful Connections (St. Martin's Press, 2006).

Sally regularly contributes her original, witty point-of-view on all lifestyle trends - from entertaining, food, and travel to design, fashion, and art - to publications like The Wall Street Journal, The Huffington Post, and Town & Country, and she has appeared as both guest and host on multiple national television and radio shows - from NBC's Today to CBS's The Talk.

Sally is a Producer on the upcoming Broadway revival of the musical, "Annie." She currently works with PlumLife, is a Tastemaker on ThisNext.com, is on the Board of Advisors for Indagare, and has served as a spokesperson for Pepperidge Farm and Philips Electronics.

This summer, Sally will launch a website and show named after her mother's official stamp of approval for anything fabulous: "VERY GOOD LOOKING." (www.verygoodlooking.com)

Earlier in her career, Sally built her expertise in many aspects of the entertainment and media industries. She worked at NBC's Late Night with Conan O'Brien, was the executive assistant to Steven Spielberg, produced an independent film, and was an event planner, website producer, and interior designer.

Sally grew up in Dallas, Texas, and received her B.A. from Yale University. She lives in Los Angeles with her husband and two Labradors, Annie and Maggie Mae.