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An unabashed and unrepentant coffee addict and a naturally-gifted writer, Steve has worked in multiple Fortune 500 companies on the marketing side as well as serving as creative director/writer on the agency side. In other words, he has been on both sides of the aisle. He was walked the walk... and then some. Buy him a cup a coffee and he'll be your best friend. No kidding. The views expressed here are his only and do not necessarily reflect the views of Oracle Marketing Cloud, where he currently serves as senior writer/senior content strategist.