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Lin Humphrey, Ph.D. is an assistant professor of marketing at Ithaca College, where he teaches and researches digital marketing. Lin was named the 2011 Global Mobile Marketing Academic of the Year for his research on mobile social networks. He has spoken to diverse audiences about new media and technology in the U.S. and abroad, and his industry expertise includes cruise, travel, and technology. You can connect with Lin at www.LinHumphrey.com or follow him on @LinHumphrey on Twitter.