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Career Diplomat, specializing in Communications, Public Diplomacy and Innovation. Expert in new-media communications, journalism and public relations strategy. Worked with a range of state officials, journalists, opinion leaders, publishers, businessmen, academics and NGO's internationally. Former Head of Innovation and Cyber Tech Desk of the Israeli Foreign Ministry. Currently, Senior Adviser to The Mayor of Tel Aviv-Yafo in charge of international affairs, international branding, strategy and reach to global audiences. Research fellow at the Harry S. Truman Research Institute for the Advancement of Peace at the Hebrew university of Jerusalem and Research member at the Institute for national Security Studies (INSS) at the Tel-Aviv University.