Affiliate marketing has turned into a smart monetization tool on the worldwide web. A lot of entrepreneurs and marketers are spending on affiliate marketing and increasing their rewards. Affiliate marketing provides a whole new way to the companies to market their products and enjoy that extra untapped profit out of it.
Amazon is the largest online store for the retail of unique products. It has products from manufacturers and sellers from all over the world. These brands need to market their products to the respective customer segments. On the other hand, the affiliates have to make money by generating leads or sales for the brand. Amazon affiliate program works in this way. It may sound easy. Yet, to generate a successful business the affiliate marketer must be smart to design and evolve his strategy. He must understand some do’s and don’ts involved. We have listed the top 10 effective techniques for increasing Amazon affiliate earnings. These strategies affirm to the present demands of Affiliate marketing. Let us look at them:
While you will read a lot of strategies over the internet, the first is to keep in mind the latest requirements for Amazon Affiliates. This is kind of a disclaimer that each Amazon affiliated marketer should know of. You obviously do not want to be one of those marketers who got banned from Amazon Affiliate marketing because of making some common mistakes.
Once, you have gone through the requirements portion you are all ready to implement the strategies:
Giving Personalized recommendations to the visitors:
One way of giving personalized recommendations to each visitor is to quiz them. It will help in finding out what kind of products they are looking for or what specifications they may desire in a particular product.
This can be achieved by using pop up boxes which engage the visitors. The question on the pop up can be related to a common problem that visitors face. If they actually face that problem, then there would be a few more questions and ultimately the visitor would be directed to a landing page (this would be a personalized recommendation page of the Amazon affiliate).
Personalized recommendations will assist in better conversion as the visitors would feel valued by looking at a product that they are probably finding.
Doing follow up emails:
While quizzing the visitors for personalized recommendations, they are also asked to mention their email addresses. In the end, the visitors would be directed to a landing page and an auto responder will deliver them an email.
The best thing is that the email would not be completely general. The email content would be based on the information provided by the visitor e.g. your email may look like,
“Thanks for sharing what do you need in an athlete’s sports kit. We hope our recommendation works. If not, feel free to have a look at this guide on buying the right sports kit”.
This email will be a perfect opportunity for the affiliate to direct the target customer to a range of different products.
When people are shopping online, they are undergoing a unique psychological phenomenon. To search for a product they move from general queries to more specific ones. Therefore, it becomes important to use target phrases and keywords that the visitors are likely to search for.
E.g. let’s say an Amazon Affiliate site has reviewed kids hunting boots. In the article, instead of using words like “hunting boots” or “what are hunting boots” using words keywords like “best-selling kids hunting boots” or “best-selling kids hunting boots under $40” would be would be better.
Getting most out of International Commissions:
If an affiliate is using the standard US Amazon link then they may miss out on clients visiting their site from countries like UK, Canada, France and all others. To save these commissions, the affiliate should look for an intelligent plugin software that automatically localizes the link for the visitors e.g. a visitor from UK would be directed to amazon.co.uk
Linking Images to Amazon:
This is the simplest strategy one can employ to increase Amazon Affiliate earnings. Visitors will naturally click on the images will reading an article. If the image directs them to the product page on Amazon, then automatically their chance of buying would increase manifold. Images on an Amazon Affiliate site must also be properly positioned and labelled.
Using in content links:
If your article has 100% original content, is well-structured and has in-content links then no doubt you are on your way to have decent sales. If your content is well-written then visitors will definitely read it and click on the links mentioned within it. See below example of an in-content link:
“Yesterday, I was looking at best make-up kits available on Amazon and I found out…”
Producing original and quality content:
Quality content will not only improve your ranking in google but also engage your reader’s attention. A part of producing great content is to understand your target audience and knowing what they actually want. You also need to analyze what your competitors are doing and how you can perform better than them.
Creating product comparisons and best seller lists is one way to get ahead of your competitors.
Fair Product Comparisons:
Always be fair in writing product comparisons. Honest reviews speak for themselves. Visitor trust is a big part of winning sales, never risk that.
If you review every product as the best-selling one, visitors are likely to leave your site and find actual reviews somewhere else.
Making Best-seller lists and buying guides:
A best-selling list would be an elaborate guide and will review all best-selling products for a particular category e.g. to create a list of best-selling bags, you can go to Amazon best sellers and select the relevant category.
Analyzing visitor clicks through Heat Maps:
Heat Maps will give you information about where people click when they visit your website. Heat maps will give you a better idea of where you should place your clickable content on the page. This valuable information will add to visitor experience. Look out for heat mapping tools and incorporate one of them for your site.
Improving your affiliate site is a continuously evolving process but taking care of these small steps will definitely increase your amazon earnings. You just have to direct visitors to Amazon and further the responsibility rests on Amazon itself. In addition to applying these strategies, search out for tools that will help you speed up the implementation.