THE BLOG
08/03/2015 09:47 am ET Updated Aug 02, 2016

Here's What's New in Sports and Silicon Valley

Last year cnet did a piece about how the Golden State Warriors were bringing beacons and Google Glass to the fan experience. In fact, Silicon Valley loves their local Golden State Warriors, and after a forty-year wait, they finally got to celebrate an NBA championship with the rest of Bay Area this year.

And at the Doha GOALS Forum that just took place in Los Angeles, one of the hottest topics was how sports and Silicon Valley will continue to be a match made in heaven.

Everyone wants engagement -- fan engagement, player engagement, sponsor engagement. And Michael Bucklin, of the ESPN Social Production group, mentioned on a panel at the Forum that although TV is still the heart and soul of sports, more younger fans today know YouTube better than "SportsCenter".

This means extending the storytelling genius of TV production to platforms like YouTube, Facebook and mobile to capture the engagement and passion of fans with complimentary content.

Sports franchises are flocking to technology solutions that provide more about player performance data and deep analysis of fan engagement strategies. Video, mobile, wearables all show promise. Add to that the creation of smart stadiums and the future looks bright.

Beverly Macy is an educator, author, speaker, and thought-leader in marketing strategy, digital business, and the power of emerging technology. Her focus is on how social, mobile, analytics, cloud, are affecting business trends today. She teaches Global Business Sports & Entertainment at UCLA Anderson Center for MEMES.