Kids these days. Just what are they up to online?
Intrigued by one tenth-grader's musings (via her brother) on trends in the tech world, investor Garry Tan conducted an informal survey of how 1,000 teens and twenty-somethings are using social media.
Among the high-schoolers (aged 13 to 18) and millennials (aged 19 to 25) that answered Tan's survey, Tumblr > Facebook > Twitter > Instagram > Snapchat, in terms of popularity.
Because "teens love photos, but they hate text," in the words of FWD's John Herrman, here's a picture of the survey results:
Teens used every single social site more than their older peers, and Snapchat and Instagram were nearly twice as popular among high-schoolers than millennials. Thirteen percent of teens reported using Snapchat regularly, while just 4 percent of twenty-somethings did so. Twenty-one percent of users in the younger demographic use Instagram, versus 11 percent in the older demographic.
The survey points to the graying of Facebook: more high-schoolers and millennials are using Tumblr than Facebook (59 percent versus 54 percent). By comparison, just 5 percent of online adults are using Tumblr, according to the Pew Internet and American Life Project.
Tan's survey jives with comScore data from May of last year. Together, Facebook and Tumblr accounted for 90 percent of the time teens spent online.