The 100 Most Popular Hashtags on Instagram

Which hashtags should you use on your photos organically that are the most popular and most often searched? Here's the list of top 100 most popular hashtags on Instagram as of today. Take a look and see which hashtags can be naturally incorporated into your photos.
01/15/2013 10:45 am ET Updated May 24, 2017

Hashtags were created by Twitter as a means of organizing content and now are found on many social media channels like Google+, Tumblr, Pinterest, Instagram and others. Using hashtags on Instagram and elsewhere helps users tag content of a particular subject with the # symbol to organize and categorize messages or photos.

Hashtags are beneficial to use on Instagram and other channels when used correctly; make sure to follow these rules.

  • If your Instagram account is public, anyone searching for a hashtag you used will be able to see your content. This is one method of gaining more engagement for your photos and more followers for your account.

  • Don't overuse hashtags with your photos, make sure to use three to five max per photo.
  • Only use hashtags that are relevant to your photo, don't use them to only gain more likes or followers. This can quickly become a spam tactic if abused.
  • With these rules in mind, using hashtags can be a useful tactic to create a more engaging experience with your Instagram photos. Now the question is, which hashtags should you use on your photos organically that are the most popular and most often searched? Using data compiled by Instagram management platform Webstagram, here's the list of top 100 most popular hashtags on Instagram as of today. Take a look and see which hashtags can be naturally incorporated into your photos.

    1. #love - 143,817,139 photos
    2. #instagood - 97,570,915 photos
    3. #me - 80,693,198 photos
    4. #tbt - 75,411,509 photos
    5. #cute - 75,047,873 photos
    6. #photooftheday - 70,995,806 photos
    7. #instamood - 64,925,462 photos
    8. #beautiful - 54,570,181 photos
    9. #picoftheday - 53,776,027 photos
    10. #igers - 52,997,258 photos
    11. #girl - 52,960,538 photos
    12. #instadaily - 51,313,415 photos
    13. #iphonesia - 51,124,375 photos
    14. #follow - 46,372,281 photos
    15. #tweegram - 44,656,230 photos
    16. #happy - 43,360,681 photos
    17. #summer - 42,718,347 photos
    18. #instagramhub - 42,101,798 photos
    19. #bestoftheday - 40,202,550 photos
    20. #iphoneonly - 39,287,795 photos
    21. #igdaily - 36,932,129 photos
    22. #fashion - 35,815,277 photos
    23. #webstagram - 35,073,684 photos
    24. #picstitch - 34,965,202 photos
    25. #nofilter - 34,196,209 photos
    26. #sky - 33,913,231 photos
    27. #jj - 33,899,949 photos
    28. #followme - 33,865,057 photos
    29. #fun - 33,069,338 photos
    30. #smile - 30,236,252 photos
    31. #like - 29,636,123 photos
    32. #pretty - 27,687,567 photos
    33. #sun - 27,583,417 photos
    34. #food - 27,409,451 photos
    35. #instagramers - 26,197,524 photos
    36. #friends - 26,182,561 photos
    37. #lol - 24,989,254 photos
    38. #hair - 22,859,451 photos
    39. #bored - 21,586,314 photos
    40. #swag - 21,569,900 photos
    41. #cool - 21,370,212 photos
    42. #funny - 20,780,049 photos
    43. #onedirection - 20,410,001 photos
    44. #life - 20,334,119 photos
    45. #nature - 20,266,828 photos
    46. #family - 19,848,462 photos
    47. #christmas - 19,542,006 photos
    48. #my - 18,660,172 photos
    49. #blue - 18,489,451 photos
    50. #pink - 17,953,933 photos
    51. #dog - 17,943,442 photos
    52. #beach - 17,670,037 photos
    53. #art - 17,538,396 photos
    54. #hot - 17,384,494 photos
    55. #tagsforlikes - 17,089,894 photos
    56. #photo - 16,794,388 photos
    57. #amazing - 15,979,281 photos
    58. #repost - 15,893,445 photos
    59. #girls - 15,820,604 photos
    60. #instahub - 15,466,981 photos
    61. #sunset - 15,426,384 photos
    62. #party - 15,419,737 photos
    63. #awesome - 15,292,933 photos
    64. #red - 15,223,775 photos
    65. #baby - 14,963,775 photos
    66. #statigram - 14,813,215 photos
    67. #black - 14,756,443 photos
    68. #versagram - 14,670,529 photos
    69. #cat - 14,587,895 photos
    70. #music - 14,582,697 photos
    71. #instalove - 14,561,589 photos
    72. #likeforlike - 14,451,644 photos
    73. #night - 14,371,566 photos
    74. #followback - 13,602,164 photos
    75. #throwbackthursday - 13,395,605 photos
    76. #clouds - 13,228,789 photos
    77. #white - 12,911,807 photos
    78. #bestfriend - 12,393,864 photos
    79. #yummy - 12,388,898 photos
    80. #yum - 12,280,256 photos
    81. #like4like - 12,151,613 photos
    82. #textgram - 12,025,992 photos
    83. #eyes - 12,014,859 photos
    84. #green - 11,927,125 photos
    85. #2012 - 11,722,646 photos
    86. #sweet - 11,696,715 photos
    87. #all_shots - 11,652,778 photos
    88. #school - 11,642,671 photos
    89. #igaddict - 11,568,790 photos
    90. #style - 11,470,768 photos
    91. #i - 11,304,169 photos
    92. #beauty - 11,016,473 photos
    93. #harrystyles - 11,009,421 photos
    94. #instacollage - 10,942,042 photos
    95. #jj_forum - 10,905,037 photos
    96. #foodporn - 10,647,412 photos
    97. #nice - 10,633,312 photos
    98. #boy - 10,414,825 photos
    99. #instago - 10,314,053 photos
    100. #best - 10,271,100 photos

    Which hashtags are you using on Instagram? Share your favorites in the comments below.