03/19/2014 10:56 am ET Updated May 17, 2014

Fascinate: Your Triggers to Persuasion and Captivating Audiences

What does it take to get attention, be persuasive, spur on engagement or build community? The answer might be summed up by author Sally Hogshead in one word: Fascinate.

Hogshead is an ad industry veteran and understands what brands and individuals need to do to stand out. She wrote the book "Fascinate" and highlights 7 triggers which can be found in different personality traits to captivate attention and help you reach your objectives. One of these triggers is called Mystique. Hogshead writes:

"In certain situations, personalities with Mystique have a certain advantage. They think before speaking. They observe. They watch. Mystique is the language of listening. These communicators edit what they say, removing the fluff and excess. They say just enough, then pause to listen before going on. When they do call attention to a situation, take notice. They won't ask for attention unless it's merited. With Mystique, substance wins over style. They're never gimmicky. Never tacky or flashy or brassy. They don't pitch fits or throw tantrums. The Mystique personality worries less about how they look on the outside, and more about what's going on inside someone's head. If you have a complex problem that requires high-level thinking, find someone with Mystique."

You can watch the full video above as I go Behind the Brand with someone who's giving "The most interesting man in the world" a run for his money, fascinating author Sally Hogshead. Leave your comments below or Tweet me @BryanElliott