THE BLOG
11/08/2016 03:41 pm ET Updated Nov 09, 2017

5 Digital Marketing Strategies To Help Your Small Business Generate A Higher ROI This 2017

As an entrepreneur, you know that it takes more than an attractive and website to gain new customers, turn them to repeat customers (and increase your ROI in the process). Since more and more consumers go online to find and buy the products they need, it becomes increasingly important for you to up your digital marketing game if you want consumers to land on your website and eventually buy from your small business. To help you get started, here are five digital marketing strategies you can start executing in your small business to generate a higher ROI this upcoming year.

1. Advertise on social media and search engines.

When advertising in social sites like Facebook and Instagram, be sure to plan your campaigns well. They should target customers within the city or community where your store is located, aside from your website online, since they are the most relevant and important people to your small business. You can make this happen by using relevant keywords including your business physical address. Check and study the results of your ad to see which keywords are bringing you business. Replace those which are not.

2. Choose relevant landing pages.

When consumers find your ads and clicked on them, you want them to be taken to a page on your website which will provide them with what they're looking for, making it so crucial for you to give your site's landing pages the thought it deserves. If you feel that you need to create one just for the ad that you launched, let no one stop you. You'll want to come up with a landing page that will make your customer stay and even go back to your site; not one which will make them click on the exit button and go online shopping somewhere else.

3. Generate backlinks.

You'll be amazed at how high-quality backlinks can help your site rank higher in search engines and increase your business' credibility in the eyes of your target customers. Having said that, it pays to focus on link building even in 2017. Of course, you can't email bloggers and influencers begging for backlinks to your site but here's one way to get their attention. Start creating a shareable infographic related to your business by searching related topics in your industry which you think people will find interesting. Use search tools like Google Trends and Google AutoComplete to make your job easier. Write down all the points you want covered in the infographic then hire a professional to get it done for you. Once it's done, you can email it to news sites, blogs, and influencers. If they decide to talk about it in their blogs, you'll surely get visitors and customers flocking to your site.

4. Keep your website fresh and up-to-date.

Yes, you've done everything needed to make your brand reach your target customers. The question now is when they click on your ad in the search results and they get routed to your website, will they be hooked enough to continue buying what you offer? With that said, you have to ensure that your business website is ready. Be on the lookout for web design trends, implement them on your site, test, and change them according to the results you get. Post relevant and shareable content on your business blog regularly to increase your chances of appearing in search engine result pages. More importantly, make sure your site has a responsive design and is optimized for mobile so customers can easily buy from you regardless of the device they're on.

5. Track your progress.

Analyze the overall performance of your digital marketing efforts. Find out which strategy helped give your business the return of investment you were targeting. Then tweak your digital marketing strategies based on the results.

Your small business needs a competitive digital marketing presence. Live by these five crucial tips to help you build a loyal customer base who will help catapult your small business to success in ways you never imagined possible.