02/23/2012 10:52 am ET Updated Dec 06, 2017

Richard Nicoll at LFW 2012 (VIDEO)

A lot has happened since Dolce & Gabbana bought fashion designer Richard Nicoll's entire 2002 graduate collection whilst he was still a student at Central Saint Martins. After collaborating with Marc Jacobs at Louis Vuitton, he started his eponymous womenswear label in 2005 and since won the most prestigious awards. visits one of London's most brilliant and respected designers at his studio in East London.

London-based Australian fashion designer Richard Nicoll explains to us that he likes awkwardness. "I like the idea of minimalism, but mixed with something that is not too sleek. So I like Woody Allen's films in the sense that they're about real characters. There's something sort of slightly awkward about them, slightly off about them." This is also how he sees himself.

He also tells us that he is never satisfied with what he has done. Though there is one piece that has stayed in demand for the past six years -- a Richard Nicoll classic: an oversized T-shirt that they reinterpret every season.

Finally, Nicoll highlights how crucial it is nowadays in the fashion industry to be both creative and commercial, to be able to please both himself, the customers, the buyers and the press. And adds, "I think fashion is definitely a commercial art form. I don't think there's time for her to be a fine art form because of the the kind of relentlessness in the schedules."

Additional reporting by Paul Rappaport for App now available for Nokia devices from the OVI Store