12/01/2011 02:15 pm ET Updated Dec 06, 2017

Terence Conran: The Way We Live Now (VIDEO)

"People don't know what they want until it is presented to them. It's about cultivating taste."

True visionary Terence Conran's genius comes from here: his capacity to anticipate people's whims and needs to change the way people live, shop, eat and even educate themselves. visits London's Design Museum as it celebrates Terence Conran 80th birthday with a major exhibition - The Way We Live Now. This retrospective shows us how Conran, one of the world's leading designers, furniture-makers, restaurateurs and retailers, has helped transform the British way of life through his various activities.

Here, in conversation with his friend and co-curator Deyan Sudjic, Conran goes back to his fundamental aim throughout his design life, which has been to create intelligently designed products at a price that most people can afford. "I hope what people will see from the exhibition generally is an attitude, but easy living, a lack of formality, a lack of pretentiousness. It's what I've tried to achieve in my design life."

Text by Paul Rappaport for App now available for Nokia devices from the OVI Store