11/30/2009 05:12 am ET Updated Dec 06, 2017

Glenn Beck's Angry Man Formula (VIDEO)

The hysterical pundit syndrome explains the secret of Glenn Beck's ubiquity. In this Video Trail Mix we explore how this political performance artist mastered the formula for exploiting the angry man genre first seen in fiction with the 1976 film Network. It's called finding your niche and building brand loyalty among dedicated, anonymous and powerless people who think they've finally found a voice.

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See the Video Trailer on You Tube.