10/19/2010 11:17 am ET Updated Dec 06, 2017

Video: Healthination Finds High Viewership of Post-Roll Ads

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed after the content.

Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as the industry average, said Raj Amin, the company's CEO. He attributes those numbers to the "qualifying the audience" for the ad first through the content. For more details, check out this week's New Media Minute.

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