07/11/2013 10:53 am ET Updated Sep 10, 2013

Cannes Lions Shingerview with Shannon Lewis, President, Liberty & Co Communications

You can't miss her. Shannon Lewis, President and Founder of Liberty & Co Communications, understands the importance of building a personal brand. She does more than talk the talk, she walks the walk. Shannon understands that you have to embody a brand in order to represent and sell a brand. Just check out her vintage pink dress in the video. Such a cool, creative eye. Add that to her strategic sense and you have a taste maker whose reach extends across borders and industries.

During out talk, Shannon cuts down to the essence of a great brand - authenticity. And as much we bang the drum on that message, its still not something all brands, nor even executives that represent their brands on the global stage, know how to do. Luckily for marketers, now is the time when creativity is accessible to all. Now is the time to have some fun with yourself and your brand.