Alex Wheeler is the VP of Global Digital Marketing for Starbucks, one of the most global brands on the planet. At the Seattle Interactive Conference, I spoke with her about authenticity and participation. We also talked about the "networked" brand, a phrase Starbucks has coined to describe "connecting digital and physical into meaningful experiences" and also using their digital assets in a unique and differentiated way.
With over 40 million social followers, Starbucks has completely recharged and rebooted over the last couple of years, watch as Alex Wheeler explains their strategy.
Grande Soy Chai Please!
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