11/04/2013 03:20 pm ET Updated Jan 23, 2014

SIC Shingerview: Julie Rezek, Seattle Wunderman Network

Julie Rezek, Managing Director of The Seattle Wunderman Network, stopped by the AOL Booth at Seattle Interactive to talk to me about transparency, data, and brands. Being transparent as both a marketer and as an agency is of the utmost importance to Julie. She says that knowing what you want, and what you want your customers to believe in is about staying true to your core, being authentic. Transparency is authenticity, for Julie.

Watch as I also talk to her about how best to deliver value-centric stories to brands. "The reality is we are all divas," she says. "Everyone always expects us to get it right."