11/01/2012 04:03 pm ET Updated Jan 01, 2013

SIC Video Interview Stanley Hainsworth, Creative Genius

Stanley Hainsworth's name is often used synonymously with "creative" and "genius." Responsible for building three of the worlds best brands, Starbucks, Nike and Lego, Stanley has never stopped finding ways for brands to connect with customers -- often in unexpected ways. His creative influence and responsibility for raising the bar on creating connections between consumers and brands is immeasurable.

Yet even for all that he has tried and accomplished, Stanley still goes back to the one core tenant of great storytelling -- the idea. I wonder where he got the idea for his hair.