03/18/2013 12:01 pm ET Updated May 16, 2013

SXSW Shingerview: Arianna Kughn Cadillac Digital Advertising Manager

Cadillac is most definitely an icon American brand and I am intrigued how fairly traditional companies are embracing digital. So I was lucky enough to catch up with Arianna Kughn, Digital Advertising Manager for Cadillac to explore their approach. The thing I love about the atmosphere at SXSWi is that the conversation can take may forms and cover many topics from short form, disposable video and how they measure success to social activations and how they can stay authentic along the way. Fun fun.