04/08/2014 10:33 am ET Updated Jun 08, 2014

SXSW Shingerview: Glenn Carter, 3M

"We make over 60,000 products and you can't get through a day without coming in contact with 3M technology."

I had the opportunity to chat with Glenn Carter, 3M's Innovation Communications Manager, as well as tour the 3M activation at SXSW. From the chair hanging in mid-air held up only by 3M tape, to the art sculpted from 3M duck tape, 3M is a company that is constantly innovating and I was excited to hear about it from Glenn.

"Part of my job is being a hunter, and to find out what is cool and what will resonate with our audience," he told me.

Watch as we talk about digital and creativity and how that plays into their technology platforms.