"My first car was a motorcycle." -- Adam Carolla
Motorcycles exude an inexplicable desirability. There's a a certain machismo and vulnerability associated with motorists all at the same time. Not to mention the advantage of zig-zagging past waiting cars in long traffic lines.
However, like many good things, the surrealism of zipping down your favorite street can come to a rude halt. According to WHO, countries like India and China report an alarmingly high number of deaths on road with India leading the way at a shocking 1,05,00 deaths annually. Among them, motorcyclists face significantly higher risks, according to a survey by India Today.
It calls on nations to enforce laws for using helmets, seat-belts and child restraints. For such populous countries, it turns out to be a huge challenge.
That's how a team of young creative technology professionals from Ogilvy & Mather, Bengaluru, took that adage, "Prevention is better than cure", to a whole new level.
If you don't wear your helmet, your bike simply wont listen to you. It won't even start.
No wonder they bagged the prestigious Kyoorius Awards Grand Prix for this brilliant solution to a nagging social problem!!