With an explosion in digital streaming services, traditional Pay-TV services are having to reinvent themselves. The digital streaming giants like NetFlix and Hulu have forced the traditional Pay-TV giants to rethink their offerings. Last week, AT&T announced the acquisition of DirecTV for a cool $49 million, as part of an attempt to get more people on its TV services. Consumers are moving away from Pay-TV services as they drop their pay-TV services or never even opt to sign-up in the first place.
The advantages clearly add up consumers and the company alike:
For consumers, there are a plethora of choices for DirecTV subscription that come with or without a home internet plan, tailored to almost every need.
At&T also offers to revive the unlimited data plan for DirecTV or U-Verse TV subscribers.
For AT&T itself, there are gigantic savings that come with DirecTV - the company will no more have to pay employees to visit the customer's residence or business venue to install cables or local device equipment. All it takes is for people to directly download the DirecTV Now app to any device of their choice.
This will also lower the price of home voice service when opted in with two other services.
Customers can also expect improved internet speeds for an additional top-up price.
AT&T confirms that this move comes as a response to changing consumer needs, especially that they are looking for easy-to-understand pricing.
About the author:
Devishobha is the founder of Kidskintha- a platform for millennial parents. She is also a freelance writer.