THE BLOG
09/23/2015 03:07 pm ET Updated Sep 22, 2016

Vinyl Banners: They Help Market Your Business

Most people think of online content as a way to market a business such as blogging and email marketing, but what about the more visual and tangible items like vinyl banners? They're a highly appealing form of advertising at any venue that attracts large crowds, so why not take advantage of its marketing potential?

Vinyl banners can inexpensively bring a brand to life and boost business. Here's a guide how to use them as a cost-effective marketing tool.

Vinyl Banners Build a Brand Response

Building a brand is part of evoking an emotional response. Do you want your customer to feel happy? Do you want them to feel excited about life? What is it about your vinyl banner that will evoke a certain reaction? Give your banner a voice, a personality or an image to refer to. Because it's visual, you'll want the colors, design and slogans to reinforce your personal brand. This way, your target consumer will begin to associate the design with your product. This is how the psychology of branding works.

Vinyl Banners: Purpose and Material

Vinyl banners come in a variety of sizes and types, and depending on your business, there are many ways to gauge which banner is most suitable. First, the obvious questions should be asked: Will your banner be indoors such as at a convention or outside at a busy intersection? Understanding the type of material and the purpose of using the banner for your business should be determined as part of the overall marketing plan.

Vinyl Banners: Its Strategic Location

Have you given thought as to how the location of a vinyl banner ties in with advertising? The key is maximum visibility. At tradeshows for example, banners can be prominently displayed at the back of the booth and across the front of the table at an exhibit. You might even be able to place the banner by the entrance or somewhere inside or outside the venue though this might incur additional costs and fees, but it might be worth it if you gain additional exposure.


Market the Right Information

In today's digital age, a banner must include a company's website and social media links and if relevant, include a QR code for immediate purchases. The text on the banner should be appealing and easy-to-read. The bigger the locale, the more prominent the text should be. Slogans on vinyl banners stretching across billboards are a good example of effective advertising.

Remember that at a big venue in a high traffic area, your banner needs to get the information across about your product or service in the fastest way possible for the advertising to be cost-effective. For starters, put yourself in the shoes of one of the prospects at the tradeshow or convention. Is your vinyl banner appealing enough for your prospect to check out your product or service. Remember, at these big indoor events such as tradeshows and conventions for example, there will be other banners that will be directly competing with yours. If your prospects have never heard of your business, then you've got just that one chance before they run off to pay attention to something else.