HUFFINGTON POST
08/29/2006 05:12 pm ET Updated May 25, 2011

Fox News' Ratings Take a Nosedive

Somewhere, Keith Olbermann is sticking pins in a Bill O'Reilly voodoo doll: Fox News' ratings, TVNewser reports, are down since August of last year. Like, way down. Like down 28 percent in primetime among all viewers, down 20 percent in primetime in the "money demo" (viewers aged 25-54) and down 7 percent in daytime viewership overall. In fact, the only place Fox is up is during the day, when they managed a ratings increase of just 2 percent, and even then only in the money demo.

And lest you think this is an industry-wide trend, consider this: over the same time period, CNN and MSNBC are up. CNN's up 35 percent during the day -- 46 percent in the money demo -- and up 21 percent in primetime overall, 25 percent in the money demo. MSNBC's ratings increases aren't quite as impressive -- up 6 percent in primetime overall, 8 percent in the money demo, and up 36 percent in the money demo during the day, 26 percent overall.

We, of course, are Fair and Balanced here, so there won't be any celebrating later tonight. Certainly we will not be opening any champagne. That would be wrong.

- Alex Koppelman