5 Progressive Digital Marketing Trends for 2016

Motion (video) will be the new currency to grab attention and conversions in a digitally distracted world

Influencer Marketing will be the catalyst to move from being a conventional brand to a coveted brand.

Customer engagement marketing will transform the customer's journey. Organizations will realize that customer is not a customer at the signing of a contract, they are a customer at the first expression of 'intent', and interact with your brand at the first click.

Virtual reality content will give the conversations on social media - physical arms and legs. VR content will give Action to the Conversation, leading to increased conversions.

'Why' will be the leading descriptor and body of positioning statements which will lead to an emotive brand, that will matter more to people.