Customer acquisition can be defined as simply the act of getting customers to buy from your business. It can save you a lot of money because 70% of companies say it's cheaper to retain than to attract. But there are many areas of customer acquisition. You can find them through SEO, email marketing, and converting site traffic into paying customers. There's also the analytics part of it you have to take into account.
These five tools are going to introduce you to some of the innovative ways that you can improve and strengthen your customer acquisition processes.
MozBar - Chrome and Firefox
The MozBar is a tool that works with both Google Chrome and Mozilla Firefox. Install this and it will give you a toolbar that you can use to access a range of SEO metrics. You can also track the stats for customized searches and get exact ranking figures for certain keyword phrases and more.
The reason why this is so vital is because you can analyze practically any page on the web, whether it's your own or a competitor. It's never been easier to conduct research. So if you come across something that may inspire you, this tool can help you with that.
Google Analytics
When it comes to self-reflection, you need only the latest figures. It may seem as if Google Analytics is the most obvious tool to go for on the web. And it is. But it's also one of the most effective tools on the web, if not the most effective tool on the web.
There are other options that do exactly the same thing, but they aren't necessarily free and they are never updated as often as Google Analytics. When it comes to tracking and analyzing your campaigns, there really is no alternative.
LeadCrunch
Now it's time for something you likely haven't come across before. Computers are getting smarter and it's true that big data is becoming more of a factor in the hunt for new and relevant customers. The LeadCrunch tool does things differently because it uses artificial intelligence in order to point out hot leads.
It works with a range of different industries through compiling real-time data every time you run it. These leads are mathematically the most likely to respond positively to your probes, thus making it one of the most hassle free ways to acquire new customers.
GetResponse
Email marketing remains the most effective form of marketing currently in existence. But it's not just a matter of sending a few emails and hoping for the best. You have to try things out in order to get the best possible results. GetResponse is a tool that can help you with this.
If you are trying to acquire more customers, you need an integrated platform that provides you with a bunch of testing features. And this is exactly what you get with GetResponse. It allows you to perform comprehensive A/B testing, while giving you the analytics on this testing.
You can even create landing pages, so there's no need to download any other tools in order to make this work. There is also the basic email marketing tool you would expect, such as email automation sequences.
Unbounce
Conversion optimization is not about bringing in traffic but about making the most of the traffic you already have. The Unbounce platform does exactly what you would expect. It's there to ensure that customers do what you want, as opposed to just clicking on your content and then clicking away when they get to your site.
Unbounce is primarily about testing out landing pages, though. You can craft landing pages and then set them off against each other to see what works best. This will enable you to see what works with your target audience. It's an easy way to test during live campaigns.
On a side note, Unbounce can fulfill a range of other needs, such as analytics, email marketing, and SEO. You can feel free to use this as a grand integrated platform, if that's what you want.
Which Tools Should You Use?
These five tools cover all the basic areas of customer acquisition. By using them all in conjunction with each other, you will get great results and ensure that you are making the most of your acquisition efforts. Try not to use any more tools than these, though. It's easy to get carried away by weighing yourself down with so many of them.
Which tools will you settle on today?