We live in a day and age where the Internet has truly enhanced and changed the way in which we live and how our businesses are run. Everything we need today is now at our fingertips, including products, services, information and more. However, when it comes to the convenience of the Internet, it is also vital that every business has a solid online presence.
With the ever-growing amount of businesses showing up all over the Internet, just having an online presence is no longer enough. Here are 6 reasons why your business needs SEO.
1. Search Engines Control The Majority of Online Traffic
It has been estimated that around 93% of all people in search of a new product or service will do so using a search engine such as Google, Bing or Yahoo. If your business is not showing up at the top of the search engines, you are drastically limiting the opportunity to be found by the 3 billion users that are using the Internet on a daily basis.
Today, the majority of companies now invest in strategies which help them climb up the organic search engine rankings in hopes of reaching the number one spot. This is where SEO plays a vital role in helping your site be found online along with a variety of other marketing strategies such as blogging and social media. These all contribute in different ways which will help improve your overall search rankings so you can get more traffic which turns into customers.
2. Branding
Another reason why SEO is important for your business is for branding purposes. SEO establishes your business as an authority in your marketplace and builds brand credibility and trust by showing your business at the top of the organic search listings. When your website is at the top of the search listings, Google is essentially recommending your website to the searcher because it deems it to be the most authoritative, relevant and trusted. This makes it easier for potential customers to find your website as well as help you create and build your online presence.
88% of consumers look up businesses online before making a new product or service purchase. You need to make sure that your online “front” looks as good as the physical “front” of your real business. A good SEO strategy will take this into account, helping you show your top business profiles in search engines when new customers are searching for your business online.
3. SEO Is a High ROI Marketing Strategy
Approximately 75% of marketers agree that SEO is outstanding when it comes to ROI (Return-on-Investment). The reason for this is because SEO is highly affordable when it comes to online marketing and providing effective and consistent results. SEO is also regarded as cost-effective as it can be customized according to the needs of your business along with your budget.
An effective SEO strategy is not a “one-size-fits-all” approach. Link-building, keyword analysis, on-page elements, along with various other SEO factors need to be constructed in a way which is best fitting for the business at hand. This is because SEO is the most holistic form of online marketing that exists. Google likes to see businesses who are highly active and relevant online, so businesses must show this in order to achieve high-quality and desirable search engine rankings.
Because SEO is an extensive process for getting new customers online, and because billions of people search for new businesses on Google every month, it becomes very easy to see that SEO is the type of investment that pays out its dividends over the long-term.
4. SEO Helps You Dominate Your Competition Online
You’ll find it very difficult to find companies who have not yet integrated SEO into their online marketing strategy. Those who have, may not be using it in the right ways.
The best SEO strategies are designed in a way to position your company so that you're able to benefit from the most search engine traffic and become the market leader. This may include ranking your website for long phrases or shorter terms that are relevant to your business.
Another thing to keep in mind is the two types of traffic that you can get to your website. The 1st type of traffic has high buyer intent. These are those individuals that know exactly what they want and are ready to buy. The 2nd type are those who are in the research phase where they have an idea of what they want but need to get more information and are not yet familiar with your brand.
The best SEO strategy is designed to properly position your business in a way that it will harvest the right traffic from the search results.
5. SEO Traffic Generate Higher Conversion Rates
As mentioned above, SEO always involves an extensive amount of research as well as being a highly-targeted form of marketing. Through the process of keyword analysis, a quality SEO agency is able to find the market size for your business, along with the consumer population that searches for the exact keywords you need to be targeting.
When you’re able to identify the intent, address the concerns, needs, and issues of your target audience, you automatically build trust as well as help establish you as the reputable brand offering the best solutions for your searcher's problems. This will help in converting more of your visitors into actual sales on your website which will ultimately impact the overall bottom line for your business.
6. SEO Continues To Evolve
SEO is constantly evolving. While the framework, methodologies, and techniques will most likely stay the same in the future, the applications will continue to change in order to conform to the current demands of the various markets.
One of the main reasons why SEO works and will continue to work is because it’s able to take into account the unpredictability and uncertainty of ever-changing market behaviors. All market behaviors are, at the core, made up of human emotions. For this reason, market behaviors are subjected to various levels of influences which may change buying behaviors. Demand, preferences and taste patterns will always be changing because of this.
In the same way, your online marketing and website must also be dynamic and be changing depending on the demands of your customers. These elements cannot stay static when the internet is ever-evolving and ever-changing.
Conclusion
As SEO continues to evolve, you need to have an overall marketing strategy that takes into account the changes and shifts that occur in your current marketplace. This is the only way for you to constantly stay ahead of your competition in today's world of marketing.
Ready to 10X Your Business?
If you’re motivated to get more customers to your business, SEO is a great option for most businesses. Schedule a 15-minute call with me to find out how you can 10X your business with Google Traffic.
About me.... I am the founder of Seattle-based Sezmi Digital Marketing. We turn websites into revenue generating machines through Google organic traffic strategies. We only work with a limited amount of clients at any given time to ensure maximum attention to detail and ultimate success.