The drug industry's trade group plans to roll out a series of television advertisements in coming weeks specifically to support Senator Max Baucus's health care overhaul proposal, according to an industry official involved in the planning.
The move would be a follow-up to the deal that drug makers struck in June with Mr. Baucus and the White House. Under that pact, the industry agreed to various givebacks and discounts meant to reduce the nation's pharmaceutical spending by $80 billion over 10 years.
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