Ben Silverman's Electus A 'Deal-Making Juggernaut'

'Deal-Making Juggernaut'

Ben Silverman's Electus, formed last year following the executive's much-maligned tenure at NBC, has emerged as a deal-making juggernaut in the online video arena, to the extent that many are crediting him with resuscitating a moribund medium. Over the past 12 months, the IAC-owned company has launched projects with four of the Web's biggest players: Yahoo, AOL, MySpace and Facebook. Soon the company will move forward into territory previously seen as perilous--scripted content for the Web.

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