As an advisor to early-stage entrepreneurs, I see a lot of dreams, but not so many business results. I'm always excited by the dream, and disappointed by what I perceive as a lack of courage in many people to take the actions required to realize the dream. I've always wished I had a magic metaphor to motivate the best dreamers to become the best entrepreneurs.
That's why I'm impressed with a new book, "All Dreams on Deck: Charting the Course for Your Life and Work," by Jeremy Cage. He is an experienced business executive, who now leads a consulting initiative which focuses on unleashing the full potential of businesses and people. In his book, he couches his guidance in a real-life metaphor of his sailing trip around the world.
I'm confident this will work for many of you, but since not all of us are sailors, I have tried to reframe his key points here into the business context that I can better relate to. Hopefully, between the two of us, more of you with big business dreams will follow the leads and generate more successful business results:
It's true that dreams are always fraught with risk, but the ultimate risk is doing nothing at all. My goal is to make your dream come true, and you can't do that without executing. The time to get started is now. Otherwise your dream will die, no matter what the potential.