EdTech Built for Need Not Flair

12/12/2017 07:51 pm ET Updated Dec 21, 2017
Hear more from Adam Bellow and other innovative analysts, thought leaders, and educators at the 2018 Future of Education Technology Conference (FETC), January 23-26 in Orlando, Florida. Learn more here.

Adam Bellow started his professional education journey as an English teacher. His career in the classroom culminated at a high school on Long Island where he taught for several years. He enthusiastically embraced technology in his lessons and it wasn’t long before his path soon led to the marriage of his two passions — teaching and technology. He became the Technology Training Specialist for the school district, training teachers and students to use edtech. He was also the founder and president of the highly successful eduTech and eduClipper websites.

As the co-founder of Breakout EDU with James Sanders, Adam is putting all the lessons he’s learned over the last 15 years into practice. He works with educational leaders, teachers, and students from around the United States to help infuse technology successfully in the classroom. By using Immersive learning game platforms, Breakout EDU has found a way to fully embrace the 4 Cs of learning: critical thinking, collaboration, creativity, and communication.

Adam understands how the market works, and he sees the mistakes many first-time edtech startups are making. He offers some advice to people with little or no experience with startups.

“First of all, have a plan for sustainment. How do you keep going, how do you do this thing that you’re passionate about beyond the first month you started building it,” he says. Through experience, Adam knows how quickly you have to build, and what features you have to push to get a teacher’s interest.

To the teacher in the classroom who wants to try something new, Adam says, “It has to have a purpose. It shouldn’t be just another version of something that’s already out there.”

“You need to stand out, to have a real solution,” he says. “We know that no one wakes up in the morning and says, ‘I want to do something bad for kids.’ No one wants to spend a lot of money creating and marketing something that isn’t any good.”

“There are too many people trying to update old-school ideas and concepts,” he continued. “Too many startups trying to update and digitize the same old tired worksheets.”

Experience and innovation are getting people excited about edtech, but the community has to realize that the solutions they seek are sometimes five years away from an introduction and full implementation. Adams points to leadership to ask itself, “Is this edtech worthy of investing for the district, and sometimes thousands of staff and students, in on an academically foundational basis?” Or is it just gimmicky and cool, to be replaced next month by the Next Big Thing?

“There is a lot of good content on sites like Teachers Pay Teachers,” Adam notes; “But it’s shrouded in mountains of garbage.” He says that when he walks the vendor floor at big conferences, he sees companies, both brand new and established, in the space with ideas and solutions that have challenges.

Districts spent vast sums of money in the 1990s on systems that were behemoths and didn’t work in the classroom. The educational system was retooled and refashioned in an environment that was more about the business than it was about the practice of education. As Adam observes, “The edtech space in the past 15 years has been very organic, very ground-up. It’s driven by classroom teachers who latch onto something and make it work.” And the more teachers who use a tool, the more the district notices. Then they either use the tool to replace an old system, or they take it on as a new system and integrate it into their instruction.

“We don’t need another flashier, sexier clone,” Adam declared. “Build from need. Something unique, something from the heart, something that solves a real problem, a real challenge. That’s what teachers need.”

About Adam Bellow

Adam Bellow is one of today’s leading speakers on educational technology and infusing technology to aid school reformation. He is the founder of both eduTecher and eduClipper, as well as, Co-Founder of Breakout EDU. In addition to these resources, Adam launched the popular charity Change the World student-focused charity campaigns.

Bellow was honored by ISTE in 2010 as an emerging leader and then again in 2011 when he was named Outstanding Young Educator of the year. Bellow has been a sought after speaker in the education and educational technology circuit over the past few years because of his particular high-speed delivery which blends humor and rapid fire visuals in a style that re-defines slide-aided presentation. He has given memorable talks at conferences such as ISTE, #140edu, and TEDxNYED amongst others.

Bellow is currently serving as CEO of eduClipper, the edtech startup that he founded in 2012. eduClipper is a free web tool focused on helping students and teachers find, share, and build valid learning experiences in a K-12 safe educational social environment. He has published Untangling the Web: 20 Tools to Power Up Your Teaching.

Further Reading:

New Learning Times - Adam Bellow

Additional reading:

Gamification and sustainable education models

Woman making inroads in game-based learning

Thought leaders altering the educator’s perspective on gaming

About Rod Berger, PsyD.

Dr. Rod Berger is President and CEO of MindRocket Media Group. Berger is a global education media personality and strategic influencer featured in The Huffington Post, Scholastic, AmericanEdTV, edCircuit, EdTechReview India and Forbes.

Audiences have enjoyed education interviews with the likes of Sir Ken Robinson, Arne Duncan, Randi Weingarten, Sal Khan along with leading edtech investors, award-winning educators, and state and federal education leaders. Berger’s latest project boasts a collaboration with AmericanEdTV and CBS’s Jack Ford.

Follow Dr. Rod Berger on Twitter.

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