08/23/2011 05:15 pm ET Updated Oct 24, 2011

'Entourage' Star Jeremy Piven To Produce Reality Show, 'Blow'

If there's one thing "Entourage" character Ari Gold could do it was sell.

Though the beloved bro-centered show is coming to an end, it looks like Jeremy Piven has picked up a few tricks of his character's trade.

Deadline reports that Piven's production company, Luscious Mayhem, has partnered with Bischoff Hervey Entertainment for a new reality project, the very titillating-titled, "Blow."

Of course, the synopsis is not necessarily as salacious: The show follows New Orleans glassblower Josh Cohen and his team as they navigate their demanding clientele.

Well, certainly Piven's penchant for wit won't stop at the title.

For more, click over to Deadline.