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Like, Share And, Now, Shop On Facebook

A view of and Apple iPhone displaying the Facebook app's splash screen May 10, 2012 in Washington, DC.  Social-networking gia
A view of and Apple iPhone displaying the Facebook app's splash screen May 10, 2012 in Washington, DC. Social-networking giant Facebook will go public on the NASDAQ May 18 with its initial public offering, trading under the symbol FB, in an effort to raise $10.6 billion. (Photo credit should read BRENDAN SMIALOWSKI/AFP/GettyImages)

Facebook has reportedly started to build little "shops" within its Facebook Pages.

According to BuzzFeed News, which first reported this on Wednesday, the shops are basically mini e-commerce sites where businesses and brands can promote and sell their merchandise directly to people. Though the program is still in early development with a limited number of retailers, some Pages already display a "Buy" button, which lets users complete purchases without ever leaving the Facebook platform.

The move is reminiscent of Twitter's "in-Tweet purchasing" and Pinterest's own "buyable pins." Also on Wednesday, Google announced a new feature that will allow people to make purchases directly from Google Search. 

While Facebook has been testing a Buy button with a few selected merchants since last year, these in-Page shops are part of a bigger push into e-commerce. Earlier this year, the social network introduced a money-transferring service, which lets people send and receive payments through Facebook's Messenger app and with the desktop Chat feature. 

Last February, Facebook announced its For Sale Groups, a feature that allows Facebook group members to advertise a product or service, include a price and set a pick-up or delivery location. To date, however, For Sales Groups do not feature a Buy button.

In addition, rumors surfaced earlier this week that Facebook might be developing its own digital personal assistant.   

A representative for Facebook wasn't immediately available to comment.  

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