Future Forward: The CES Battle For Consumer Engagement

01/07/2018 05:17 pm ET

Each year, the battlefield shifts. Who will ‘own’ the consumer? It’s the flatscreen, it’s mobile, it’s the Internet of Things, it’s Virtual/Augmented Reality.

And each year, a hundred thousand thought leaders, early adopters, journalists, and product proselytizers make the post-new years trudge to Las Vegas to try and claim a leadership position on the next new thing. As consumer behaviors continue to realign themselves - the battlefield moves.

And this year - there’s only one all out war: voice.

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