Girls Try To Take Back The Movie Theater

Girls Try To Take Back The Movie Theater

"Kit Kittredge: An American Girl" has no sex and not much of a city.

But this G-rated movie adventure is shaping up as Hollywood's next serious bid for female viewers, some of whom showed their power by pushing the R-rated comedy "Sex and the City" to surprisingly strong first-weekend ticket sales of more than $57 million two weeks ago.

At first glance, the films have little in common, apart from their skew toward the female.

"Sex" runs hot, while "Kit" -- scheduled for wide release on July 2, the same day as "Hancock," starring Will Smith -- does not. Fans of the fictional Manhattan writer Carrie Bradshaw, the heroine of "Sex and the City," are often over 40. Ms. Kittredge, an aspiring reporter based on Mattel's incredibly popular American Girl doll of the same name, mostly appeals to girls between 7 and 12.

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