Here's a first. Marc Jacobs is making the leap from print to television with his iconic Juergen Teller-shot ads that have long epitomized the brand. The debut commercial, which aired yesterday in the UK, stars three of the designer's muses: Sophie Srej and Frida Gustovsson from the original Daisy fragrance campaign and Hannah Holman from Daisy Eau So Fresh.
The commercial, which was shot in the south of Spain, is set to the classic Mama Cass song, "Dream A Little Dream Of Me." Fitting, considering the chimerical quality of the video.
Look out for the commercial in the U.S. (and the rest of the world) in the next few months.
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