Stalled Obama Campaign Revamps For Future, Issue Advocacy

Obama Campaign Group Suffering Challenges
FILE - President Barack Obama gestures as he speaks in the East Room of the White House in Washington, in this March 28, 2013 file photo. In his quick trip to South Florida, Friday March 29, 2013 Obama will try to show the public that the economy remains his top priority in the midst of high-profile campaigns on immigration reform and gun control. (AP Photo/Carolyn Kaster, File)
FILE - President Barack Obama gestures as he speaks in the East Room of the White House in Washington, in this March 28, 2013 file photo. In his quick trip to South Florida, Friday March 29, 2013 Obama will try to show the public that the economy remains his top priority in the midst of high-profile campaigns on immigration reform and gun control. (AP Photo/Carolyn Kaster, File)

President Barack Obama’s team redefined the way to run a national election. Now, it’s trying to do the same thing for issue-advocacy campaigns -- starting with the reinvention of its own operation.

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