Perspectives on the Coalition for Innovative Media Measurement

Perspectives on the Coalition for Innovative Media Measurement
This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

Is there an industry need for innovative media measurement? More to the point, is there a need for leading television networks, media agencies and marketers to organize a coalition to advance innovation in media measurement? The Coalition for Innovative Media Measurement (CIMM) has posted two requests for proposals on its website (www.cimm-us.org/rfp.htm) and is anticipating significant interest from media research suppliers including both Nielsen and WPP's TNS. The history of media and advertising industry consortia and coalitions, as I am too painfully aware, is one of failure and rejection. Can CIMM, formed with nearly $2 million in seed funding from 14 founding member companies, beat the odds and generate meaningful and long-term advances? In this week's detailed full report I review CIMM's objectives, share my perspective on the Coalition's prospects, and argue for increased industry support.

To communicate with or to be contacted by the executives and/or companies mentioned in this column, please email your information and the column headline to Jack directly at jm@jackmyers.com.

2008-05-15-jmresize.jpg

This post originally appeared at JackMyers.com.

Popular in the Community

Close

What's Hot