Why Food Delivery And People-Hating Go Together Seamlessly

Eat more, hang out less.

Seamless is the best thing to happen to introverts since, well, being "selectively social," according to a new ad campaign targeting what a spokesperson described to HuffPost as "the most food-obsessed city in the world," New York City.

Bartle Bogle Hegarty created the ads with Seamless's in-house team, subtitled "How New York Eats," which feature iconic New York restaurant-style typography to play up many of the city's localisms, from tiny apartments to unanimous pessimism, loathing for your fellow man and general lack of time to do anything but work and commute.

New York is "full of people on the move, and because of the pace and the way people live in New York, Seamless is the foundation of how people eat in the city," John Patroulis, BBH creative chairman, told AdWeek.

It's funny because it's true (and kind of sad).

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