Following a shock loss to what looked like the worst presidential candidate in history, many Democrats are agonizing over what policies they need to change in order to win back voters.
They needn't bother: policy has almost nothing to do with it. Democrats can go left, right, more populist, less populist, or stay put.
Because for policies to make a difference, voters have to know what they are. And in every election, Republicans begin with a big gimme: millions of people are voting for and against things that don’t exist.
We’ve heard a lot over the years about the right-wing media bubble, and, more recently, the plague of fake news in social media feeds.
But for some reason, most analysts -- and many Democratic politicians -- seem to assume all this misinformation magically disappears in the voting booth. Most of the post-election debate seems to be about substantive factors that supposedly explain why otherwise reasonable people voted for Trump, like economic anxiety, fear of terrorism, or resentment of elitism. It’s like we have a rational investors theory of voter behavior.
But missing from the discussion is the big bloc of voters who were simply making a mistake, based on bad facts.
Consider just some of the reasons some people cite for rejecting the Obama legacy that Hillary Clinton ran on: “soaring deficits,” “job-killing economic policies,” “uncontrolled borders,” and “rising crime.”
None of these things is real.
- “Soaring deficits.” Actually, the deficit under President Obama has plummeted in every fiscal year except the most recent one. But in 2013, according to Pew, only 12 percent of Republicans knew the truth, and only 29 percent of Democrats – misinformation is leaky. The debt has in fact gone up, but that’s inevitable all the while you’re reducing deficits until you get them to zero, like Bill Clinton did.
- “Job-killing economic policies.” In fact, Obama holds the record for uninterrupted job growth, with more than 15 million jobs created to date, and has cut unemployment in half from its 2010 peak. But a 2015 Bloomberg survey found that 53 percent of Republicans believe unemployment has gotten worse. No doubt many are also unaware that corporate profits have set new records, the S&P 500 is up more than two and a half times, and inflation has been less than half the post World War II average, among other good economic news.
- ”Uncontrolled borders.” The truth is that illegal immigration has declined under Obama, while border enforcement, including deportations of criminals, has greatly increased. Meanwhile the data show that first generation immigrants, including ones here illegally from Mexico, commit less crime than native born Americans. But Pew found that 50 percent of Trump supporters believe undocumented immigrants are a serious crime threat that calls for more border security
There are lots of other examples, like the fantasies that Obama is a foreign-born Muslim, climate change is a Chinese hoax, or Hillary deliberately let our people die in Benghazi.
Millions of Americans have been convinced of such things. In other words, millions of Americans are casting misguided votes.
If ballots were being altered, that would be a big story. In effect, they are.
As Obama told Bill Maher recently, “If I watched Fox News, I wouldn’t vote for me either.”
What to do? Obama provides a clue here too.
Because despite facing the same reality handicap, he won twice.
That means he was able to connect with some voters who otherwise would have voted against him based on faulty information (it goes without saying that some who did so were well-informed and just honestly disagreed with him).
How? By out-communicating the opposition.
People believe falsehoods because they feel true – Trump gets away with all his whoppers because they sound (and probably are) so authentically unfiltered.
What makes Obama a great communicator is that he can make the truth feel true: he connects the head and the gut.
And that’s the gut check Democrats need.