AdRizer is a full service tracking platform for publishers seeking ROI optimization and digital marketing analytics
“They’re in denial.” The confessions of a digital chief at a legacy publisher ring true as about 80 percent of digital business opportunity is still untapped by companies, while legacy media institutions are becoming obsolete. There is a sharp trend towards complete digitization of content marketing and a shift away from hard sell focused native advertising to more of an organic approach to digital content advertising.
New players in the game are leveraging the market opportunity with forecasts showing healthy projections that media advertising spend is projected to reach the $200B mark in 2016. Opportunities for vast disruption of the digital media advertising market are many for players such as the new-age AdRizer, a massive cloud infrastructure driven by a suite of powerful applications, which tracks performance for major publishers across multiple channels with a real-time dashboard monitoring. With $10M in annual revenues, AdRizer is indicative of a shift in the market away from relying solely on your organic reach and more towards advertising your content for publishers keen to reach their target audiences while being very mindful of their campaigns’ ads spend and revenues.
AdRizer tracks and analyzes ROI in real-time with relevant digital marketing data such as budgets, revenue and traffic quality, integrating the world’s leading monetization platforms with their proprietary tracking technology, organizes the most disorganized industries via data management, and puts the power back into the publishers’ hands with key metrics to analyze opportunities to maximize their goals for future media spend. Founders, Ken Bond and Stephen Flee, are pioneers in the field of marketing, with a combined career spanning 8 years of expertise working with leading ad networks, publishers, and various traffic providers. Ken says, “Scaling the distribution of content has been very difficult for publishers to monitor, so having access to this data has opened endless potential for premium publishers.”
The future of content marketing and digital media advertising places a greater emphasis on the consumer’s user experience, highlighting the importance of delivering personalized content to users internationally.