This New Campaign Aims To Ensure No Black Person's Story Goes Untold

Wells Fargo celebrates the all of our diverse stories.

Wells Fargo is underscoring how diverse black people's stories are with their Black History Month initiative. People are invited to share their story by posting videos, photos or text using the #MyUntold platform.

Lisa Frison, African American Segment Manager for Wells Fargo, told The Huffington Post that Wells Fargo's initiative to honor black stories began in 2013 with the launch of a traveling art exhibit that showed the history of black people in America to commemorate the 150th anniversary of the Emancipation Proclamation. 

Ross Oscar Knight shared his story about how he overcame the trauma of a classmate's bullying him for being "too light" and having a speech impediment by falling in love with photography. In the video below, Wells Fargo commissioned Atlanta-based Keith Rosemond II to create a design based on Knight's triumphant story, along with a few other participants.

"[Participants have] been very transparent," Frison said. "We’ve heard stories about how their color, skin color have affected them both from the black communities as well as the nonblack communities… There’s such a broad, breadth of stories and it just becomes even better the more that people participate and the more that people engage."

The artist also created three debit and credit card designs that reflect the black experience in America. 

Atlanta-based artist, Keith Rosemond II, designs original debit/credit card art for Wells Fargo’s Card Design Studio&re
Atlanta-based artist, Keith Rosemond II, designs original debit/credit card art for Wells Fargo’s Card Design Studio® to celebrate African American culture as part of company’s #MyUntold storytelling collection.

The designs, titled "Look Up," "Family Bonds" and "Hip Hop Legacy," represent African Americans' perseverance, community and cultural influence, respectively. 

"You can’t deny the importance and the contributions of African Americans to America,"Frison said. "We were intentional about having a platform we could celebrate year-round… I say all the time, we don’t just make history in February, we shouldn't just be... talking about it in February."

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