The travel website Travelzoo is rallying behind an effort to "Support the Shore" by offering hotel discounts to Atlantic City and the New Jersey Shore.
After the Superstorm did an unprecedented $30 billion in damage to the Garden State hotels are now open again for business -- and confronting the hard reality of luring visitors who may be under the false impression that the beachfront destinations are wiped out.
Travelzoo is working to counter the perception with a microsite full of deals to southern New Jersey hotels and resorts. Many of the packages offer substantial discounts over regular prices to lure skeptical visitors.
Travelzoo's Senior Editor Gabe Saglie says it's not the first time Travelzoo has highlighted a destination recovering from disaster.
"Travelzoo supports many destinations that have been affected by weather-related tragedies as long as they are safe for travel," Saglie tells HuffPost Travel in an email, mentioning Hawaii, Japan and New Orleans as other examples. "The deals featured in the Support the Shore Sale are for areas that are safe for travel."
The company will also be donating "a portion" of proceeds from any "Support the Shore" bookings to Jersey Cares, a local organization coordinating on-going Sandy relief efforts.