But while product placement is rife in film, British television programmes have long had to make up fictional products, such as pints of Newton & Ridley in Coronation Street's Rovers Return, or simply tape over the logos of real ones. That is all likely to change this week after a decision that is expected to allow commercial broadcasters to show sponsored products for the first time.
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As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
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