VoteVets Takes On Big Oil In New Ad (VIDEO)

A new ad launched Wednesday calls on Americans not to believe Big Oil's lies -- or, more directly, their lobbying efforts. The new $100,000 national cable ad campaign was launched by VoteVets, a political action committee with roughly 100,000 members nationwide.

The video clip features an ad run by the American Petroleum Institute which is spending "millions to scare us," says a voice-over.

The narrator is Dante Zappala who lost a brother in Iraq; Zappala suggests he lost him to Big Oil.

"My big brother went to Iraq to keep us safe," Zappala says. "He came home in a flag-draped coffin. America lost another hero. Big Oil wants to talk about costs? Don't let Big Oil lie to you about what our dependence really costs."

API has spent more than $3 million on lobbying annually for the last five years, and $2.3 million since April.

WATCH the ad below.